Most MSPs know their revenue. Few know their margin per seat.
After 20+ years running MSPs, our team knew the same problem by heart: pricing lived in someone’s head, margins were a guess, and nobody could tell you what a given client was actually worth. ClarityCalc is how we fixed that.
Every MSP we've worked with grew the same way. In the early years, pricing was a conversation. You quoted what felt right, adjusted to win deals, and honored whatever you promised a client two renewals ago. It worked, because everyone in the business kept the whole picture in their head.
Then you hit twenty clients. Then forty. Three techs became eight. A quoting process that was once a founder-in-a-room became a game of telephone — with the inputs scattered across spreadsheets, PSA notes, and whatever the last rep told the client on a Tuesday.
— A question we asked in too many MSP owner rooms and watched land the same way every time."Show me your ten lowest-margin clients."
If that question takes you more than ten minutes to answer, you have the problem this was built for.
Every mature MSP we've seen eventually tried to solve this with a spreadsheet. A good one, probably. Built by an ops person with real care. The problem isn't the spreadsheet — it's what happens when vendor costs shift, when a client needs an exception, when a new tech joins and needs to quote something. The model degrades quietly, and nobody notices until a renewal comes in that shouldn't have been renewed.
Line chart showing margin degradation for a typical client plan over four years. Starting at approximately 55% in Q1 2022, declining steadily to approximately 42% by Q4 2025 — an 8 percentage-point loss representing approximately $47,000 per year in reduced revenue.
ClarityCalc is the discipline layer between your vendor stack and your client roster. It holds what a seat actually costs to deliver, what you charge for it, and how much margin that produces — at the client level, the plan level, and the portfolio level. Everything else is derived from that.
Prices derive from costs. Not the other way around.
The core invariant of ClarityCalc: you never set a service price directly. You define what it costs to deliver — labor, tools, licenses, overhead — apply a margin target, and the price-per-seat falls out. Change an input, watch it flow.
Price = $49.50 / 0.50
Every number in your portfolio — every client plan, every SOW, every margin report — traces back to the inputs on the left. When Microsoft raises the M365 price, every downstream number updates, and ClarityCalc tells you which plans now need a conversation.
Two views of the same reality.
ClarityCalc is built around a simple principle: the document your client sees and the analysis you see should come from the same source of truth. Not a spreadsheet and a Word doc that have to be kept in sync.
A clean statement of work
Every included component is traceable. When a client asks “what am I paying for,” you can show them, line by line.
The margin behind the number
| Service / Package | Price / seat | Margin |
|---|---|---|
| Productivity & Collaboration | $45 | 40% |
| Endpoint Security | $35 | 50% |
| Email Security & Awareness | $15 | 45% |
| Identity & Access | $18 | 45% |
| Help Desk Services | $40 | 52% |
| Compliance Consulting Add-on | $22 | 20% |
| Blended | $175 | 43.2% |
Same client, same month. The view you use to make the call your client never sees.
Pulls from what you already run.
ClarityCalc reads your client list and unit counts directly from your PSA and documentation tools. Not your pricing — that still lives here, where you control it. Everything else syncs.
We'll tell you what syncs, what doesn't, and what's coming — out loud. No "connects to 50+ tools" marketing. These four, well.
- Autotask PSALive · verified
- IT GlueLive · verified
- HaloPSABeta
- HuduBeta
- ConnectWisePlanned · Q2
- Pax8Planned · Q2
Run your first plan in twenty minutes.
Free tier, no credit card. Pull in one client from your PSA, build one plan, see your real margin. If it doesn’t change how you think about a client’s pricing, close the tab — you’ll have lost nothing.
MSP experience across our team, before building this.
Autotask, IT Glue, HaloPSA, Hudu. More when they’re ready, not before.
Free tier, no credit card, no time limit. Upgrade when it’s earning its keep.